Mention of site planning, we are always these words and "large", "industry", "gateway" to link together the words, it seems that the site of SMEs do not need planning, construction site only designer and a computer programmer, website structure and mode of all SMEs should have the same cookie-cutter. In fact, this is a misconception, produce this concept, one from the website did not fully understand the importance of planning, two specific areas of responsibility unclear site planning. A comprehensive site planning case, need to decide website constitutes column, page style tendency function module using, the pages are arranged partitions, reading order the source code, keyword set and mining, columns and keyword inheritance and unified naming rules folder, file name generation rules, etc., many seemingly should be completed by the part program development division, in fact, should be determined by the site planning, because, site planning is needs-based, this Only site planning needs more understanding. Therefore, site planning basically determines the 80% site finished, this process must be rigorous science, to integrate comb. Qualified site planning, must comply with the following three basic principles. First, to the customer's marketing needs for the site planning soul. SMEs to achieve the purpose of the construction site, in addition to showing that the marketing, showing the ultimate goal should be attributed to marketing. Therefore, marketing capability is a measure of site planning website is a reasonable basis, at the site planning stage, must be integrated into the concept of e-commerce marketing. Each customer has their own characteristics, if the general application of the same or similar structure of the site, it is difficult to achieve a targeted, it is difficult to meet the marketing needs of users. A good site planning case, certain marketing based on customer demand as the first element, in line with the concept of customer characteristics and vision. Second, the reading needs of users on the basis of structural planning. Customer attract potential user groups browse through construction sites, through the direction and guidance of site content, and ultimately strengthen the desire to buy, so as to reach a final sales. Thus, after the site was to give users "see", this look is to read. So, Zhengzhou site construction site planning must take into account the customer's user's reading habits, to adopt appropriate visual effects based on the characteristics and preferences of the user community, part planning to be reasonable, interactive levels should be appropriate to cross the interaction as a priority, as far as possible to facilitate users to read, and can guide the user in accordance with the established route customers to read. Third, the search engine crawling habit of coding guidelines. Search engines are mechanical, but also elusive, so network operators Technology based on many years of experience, summed up a search engine adapted to coding guidelines. Site columns realization is divided into two parts, one showing the front page of the form, this is for the user to see. Another important point is the way the code is written, and even includes a sequence. Through the front page to let users know the site architecture, through coding to let search engines understand your site's structure, and can be freely read website in a hierarchical depth, thereby increasing opportunities included. Exact compliance with the above three criteria in place, the need for in-depth understanding of customers, including customer enterprise features, user characteristics, the characteristics of the upstream and downstream channels, with the characteristics of the industry and so on. Site planning is the first part of the construction site, is one of the most critical aspects. Results site planning determines the final content of the Web site building and content of the finished product. A good planning process, must be perfect combination of demand and creativity, due to the different characteristics of different customers, the premise is to accurately understand customer needs, this is the basis for targeted site planning.